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China int'l clothing fair kicks off in Beijing

from:新华网2014-04-01 09:11

The 22nd China International Clothing & Accessories Fair kicks off in Beijing on March 26, 2014.

Launched in 1993, the annual event serves as an international sharing platform for clothing companies to further develop their brand promotion, market expansion, innovation and trends release.

With an exhibition area of 100,000 square meters and participation from more than 1,000 brands, the fair aims to satisfy company demands in areas such as personalized and diversified development.

This year, the women's clothing will focus on dresses, especially semi-formal dresses which can be worn at parties, in the office and for everyday life.

As increasing numbers of the post-80s generation become parents, this particular demographic possesses a different concept of consumption from their parents, who are used to saving money as the babies' clothing market rapidly increases. As a result, this area will be another focus of the fair.


Beijing China International Exhibition Center (New)

No 88 Yuxiang Street, Tianzhu area, Shunyi district, Beijing



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